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£50 Project Time

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£50 Project Time!

 

At my desk in the design office, I'm fortunate to have the advantage of listening into Jane Cleal's theory sessions with the students.

One of my favourite challenges Jane sets the students is the £50 project.

The brief is to design an item that can be replicated 20 times in 20 hours. Each item should aim to achieve £50 from a buyer.

It is an exercise in designing for simplicity and batch production, market research in terms of what a buyer would consider worthy of a £50 price tag and whether the item should best appeal to need or aesthetics, and budgeting and costing.

At the end of the project, the other students each vote on whether they think a buyer would pay £50 for the items designed.

It is so much trickier than it sounds, but I'm always impressed with the ideas that come up - and I of course  like to join in with the end votes! 

We've had cake stands, book rests and spectacle stores, mud kitchens, guitar stands - all sorts!

Ben, Toby and Mark are pictured here with numerous ideas in their sketch books. I can't wait to see what they have come up with.